Paper & Packaging

Blake Made

Packaging made for more

Blake Made is part of the Blake Group. Trading in Europe, the USA and worldwide for over four generations in the paper industry. Blake Made specialise in creating exceptional, sustainable packaging experiences for brands. Our brief was to position Blake Made for fast growth

We developed the brand strategy rooted in market orientation and
segmentation. We prioritised three high-value verticals: Fashion & Beauty, Financial Services & Publishing - sectors Blake Made have a proven track record in with global brands such as Victoria Beckham, Hackett and Monzo.

At the centre of the brand is a powerful new value proposition: Packaging Made for More, a promise to deliver brand-grade quality, scalable service, and sustainable innovationglobally.

To activate the strategy we led a full creative transformation. Photography was elevated, with custom shoots featuring standout clients like Victoria Beckham and Monocle. The result: a sleek, sector-specific visual identity that matched the sophistication of Blakes evolved offer. Messaging and content was focused on the key needs, pain points and proof points of each sector. Every asset was designed to amplify Blake Mades elevated global imageand their category leadership.

The partnership between Phoenix Studios and Blake Made remains focused on what matters mostcustomers, creative quality, commercial growth, and building a brand made for more.

#packagingmadeformore


Packaging made for more

Blake Made is part of the Blake Group. Trading in Europe, the USA and worldwide for over four generations in the paper industry. Blake Made specialise in creating exceptional, sustainable packaging experiences for brands. Our brief was to position Blake Made for fast growth

We developed the brand strategy rooted in market orientation and
segmentation. We prioritised three high-value verticals: Fashion & Beauty, Financial Services & Publishing - sectors Blake Made have a proven track record in with global brands such as Victoria Beckham, Hackett and Monzo.

At the centre of the brand is a powerful new value proposition: Packaging Made for More, a promise to deliver brand-grade quality, scalable service, and sustainable innovationglobally.

To activate the strategy we led a full creative transformation. Photography was elevated, with custom shoots featuring standout clients like Victoria Beckham and Monocle. The result: a sleek, sector-specific visual identity that matched the sophistication of Blakes evolved offer. Messaging and content was focused on the key needs, pain points and proof points of each sector. Every asset was designed to amplify Blake Mades elevated global imageand their category leadership.

The partnership between Phoenix Studios and Blake Made remains focused on what matters mostcustomers, creative quality, commercial growth, and building a brand made for more.

#packagingmadeformore


Packaging made for more

Blake Made is part of the Blake Group. Trading in Europe, the USA and worldwide for over four generations in the paper industry. Blake Made specialise in creating exceptional, sustainable packaging experiences for brands. Our brief was to position Blake Made for fast growth

We developed the brand strategy rooted in market orientation and
segmentation. We prioritised three high-value verticals: Fashion & Beauty, Financial Services & Publishing - sectors Blake Made have a proven track record in with global brands such as Victoria Beckham, Hackett and Monzo.

At the centre of the brand is a powerful new value proposition: Packaging Made for More, a promise to deliver brand-grade quality, scalable service, and sustainable innovationglobally.

To activate the strategy we led a full creative transformation. Photography was elevated, with custom shoots featuring standout clients like Victoria Beckham and Monocle. The result: a sleek, sector-specific visual identity that matched the sophistication of Blakes evolved offer. Messaging and content was focused on the key needs, pain points and proof points of each sector. Every asset was designed to amplify Blake Mades elevated global imageand their category leadership.

The partnership between Phoenix Studios and Blake Made remains focused on what matters mostcustomers, creative quality, commercial growth, and building a brand made for more.

#packagingmadeformore


Services

Services

Strategy

Strategy

Campaign

Campaign

Year

Year

2025

2025

“The team at Phoenix have been a trusted partner to us for the long term, they have helped us through the process of positioning our own distinctive, premium brand. Our work together has built our go to marketing strategy and celebrates the relationships with the brands we work with".

Blake Barter

Managing Director

Urban Planning

Unafor

Urban Planning

Unafor

Urban Planning

Unafor

Food & Beverage

Cesarin

Food & Beverage

Cesarin

Food & Beverage

Cesarin

Financial Services

Norsta

Financial Services

Norsta

Financial Services

Norsta

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© Phoenix Studios 2025

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025