Packaging made for more
Blake Made is part of the Blake Group. Trading in Europe, the USA and worldwide for over four generations in the paper industry. Blake Made specialise in creating exceptional, sustainable packaging experiences for brands. Our brief was to position Blake Made for fast growth.
We developed the brand strategy rooted in market orientation and
segmentation. We prioritised three high-value verticals: Fashion & Beauty, Financial Services & Publishing - sectors Blake Made has a proven track record in with global brands such as Victoria Beckham, Hackett and Monzo.
At the centre of the brand is a powerful new value proposition: Packaging Made for More, a promise to deliver brand-grade quality, scalable service, and sustainable innovation—globally.
To activate the strategy we led a full creative transformation. Photography was elevated, with custom shoots featuring standout clients like Victoria Beckham and Monocle. The result: a sleek, sector-specific visual identity that matched the sophistication of Blake’s evolved offer. Messaging and content was focused on the key needs, pain points and proof points of each sector. Every asset was designed to amplify Blake Made’s elevated global image—and their category leadership.
The partnership between Phoenix Studios and Blake Made remains focused on what matters most—customers, creative quality, commercial growth, and building a brand made for more.
Packaging made for more
Blake Made is part of the Blake Group. Trading in Europe, the USA and worldwide for over four generations in the paper industry. Blake Made specialise in creating exceptional, sustainable packaging experiences for brands. Our brief was to position Blake Made for fast growth.
We developed the brand strategy rooted in market orientation and
segmentation. We prioritised three high-value verticals: Fashion & Beauty, Financial Services & Publishing - sectors Blake Made has a proven track record in with global brands such as Victoria Beckham, Hackett and Monzo.
At the centre of the brand is a powerful new value proposition: Packaging Made for More, a promise to deliver brand-grade quality, scalable service, and sustainable innovation—globally.
To activate the strategy we led a full creative transformation. Photography was elevated, with custom shoots featuring standout clients like Victoria Beckham and Monocle. The result: a sleek, sector-specific visual identity that matched the sophistication of Blake’s evolved offer. Messaging and content was focused on the key needs, pain points and proof points of each sector. Every asset was designed to amplify Blake Made’s elevated global image—and their category leadership.
The partnership between Phoenix Studios and Blake Made remains focused on what matters most—customers, creative quality, commercial growth, and building a brand made for more.
Packaging made for more
Blake Made is part of the Blake Group. Trading in Europe, the USA and worldwide for over four generations in the paper industry. Blake Made specialise in creating exceptional, sustainable packaging experiences for brands. Our brief was to position Blake Made for fast growth.
We developed the brand strategy rooted in market orientation and
segmentation. We prioritised three high-value verticals: Fashion & Beauty, Financial Services & Publishing - sectors Blake Made has a proven track record in with global brands such as Victoria Beckham, Hackett and Monzo.
At the centre of the brand is a powerful new value proposition: Packaging Made for More, a promise to deliver brand-grade quality, scalable service, and sustainable innovation—globally.
To activate the strategy we led a full creative transformation. Photography was elevated, with custom shoots featuring standout clients like Victoria Beckham and Monocle. The result: a sleek, sector-specific visual identity that matched the sophistication of Blake’s evolved offer. Messaging and content was focused on the key needs, pain points and proof points of each sector. Every asset was designed to amplify Blake Made’s elevated global image—and their category leadership.
The partnership between Phoenix Studios and Blake Made remains focused on what matters most—customers, creative quality, commercial growth, and building a brand made for more.
