Phoenix Studios

THE INDEPENDENT BRAND CONSULTANCY
BUILT ON SUBSTANCE

At Phoenix Studios, you work directly with senior strategists and creatives who’ve shaped some of the world’s most iconic brands. We combine that global perspective with the focus and agility of a boutique consultancy. Independent, agenda-free, and relentlessly outcome-driven, we exist to turn brands into lasting, active business assets.

We bring global experience, sharp insight and bold creativity to build brands with the strength to last, the flexibility to adapt, and the focus to drive growth.

In times of disruption and opportunity, brand leaders face three challenges. We help them at every stage…

Rise. How should I create a brand?

Renewal. How should I re-position a brand?

Resilience. How should I strengthen a brand?

Rise. How should I create a brand?

Renewal. How should I re-position a brand?

Resilience. How should I strengthen a brand?

Rise. How should I create a brand?

Renewal. How should I re-position a brand?

Resilience. How should I strengthen a brand?

Approach

Insight  

We uncover the truths that matter, drawing from customers, categories and companies to fuel strategy. These insights create clarity and confidence, revealing what drives behaviour and where opportunities lie.

Insight  

Insight  

Deploying the 3 C’s (Customer, Category, Company), we articulate a fresh understanding of the challenge, fuelling strategy creation and bringing focus.

Idea

From insight comes originality. We craft bold brand ideas that unite stakeholders, inspire creativity and stand out in the market. Each idea is practical and powerful, designed to deliver both distinctiveness and impact.

Idea

Idea

Practice

Ideas only matter when they are embedded. We build assets, systems and tools that make brands easier to manage and harder to break. Efficient, consistent and scalable, our practice ensures ambition translates into performance.

Practice

Practice

our story

Phoenix Studios is built on substance — blending decades of global experience with fresh, unencumbered thinking.

We left behind the overheads and politics of big-agency life but carried forward the best of it: the discipline of strategy, the craft of design, and the rigour of working with some of the world’s most demanding brands.

We turn complex challenges into clear, compelling strategies, original storytelling, and high-impact design.

Phoenix Studios is a boutique brand consultancy built on deep brand expertise, blending fresh thinking with decades of experience.

We craft strategy, build identity, and streamline brand management to drive lasting impact with a team that's smart, versatile and great to work with.

We turn complex challenges into clear, compelling strategies, original storytelling, and high-impact design.

We’re skilled at working with executives and stakeholders to drive brand transformation that gets results.

From financial services to real estate, energy to technology, B2B solutions to consumer goods, we’ve worked across industries and continents. That breadth allows us to bring unexpected ideas, sharp insights and best-in-class execution to every project.

The market is crowded with false choices: fast but fragile fixes at one end, over-engineered solutions at the other. Phoenix Studios is neither. We are senior-led, strategically rigorous and outcome focused — building brands with substance, clarity and lasting value.

Meet the team

Veb Anand

Strategy Partner

Veb Anand

Strategy Partner

Veb Anand

Strategy Partner

Lou Hunter

Executive Creative Director

Lou Hunter

Executive Creative Director

Lou Hunter

Executive Creative Director

Jonny Westcar

Managing Partner

Jonny Westcar

Managing Partner

Jonny Westcar

Managing Partner

Gemma Fulcher

Head of Client Services

Gemma Fulcher

Head of Client Services

Gemma Fulcher

Head of Client Services

Podcast

Creating And Repositioning Brands

In this episode with Jonny Westcar we discuss the creative translation of brand strategy.

- The two key phases of the brand creation process
- The critical elements to have in place brand creation
- The difference between positioning & repositioning
- How to choose a strategic brand creation partner

40min

Listen at IMP