from the journal

What the change in brand America means for America’s brands

For decades, Brand America has stood for something bigger than the sum of its policies.

The role of brand in private equity success

As private equity enters 2025, the industry is rebounding with renewed deal-making momentum.

Brand in an age of retreat

When the outlook darkens, brand activity is often one of the first things to be scaled back.

Birth, Renewal, Immortality: Building strong brands in different contexts

In today’s volatile marketplace—where categories are born overnight, mature markets fragment, and legacy players falter—brands face a perpetual choice...

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AI Brand Manager: The brand operating system

Managing a brand today means navigating complexity: multiple channels, growing teams, evolving campaigns, and the constant demand for speed and consistency. AI is beginning to transform this landscape.

Marking Time: A brief human history of mark making

Since the earliest human settlements, we have been leaving marks. On cave walls, in clay, carved into stone, stitched into sails, pressed into parchment, or sprayed onto concrete.

Using the 3 C's

Brand diagnosis and the strategic discipline behind effective positioning.

The Process, power and pitfalls of brand naming

In the world of brand building, a name is one of the most visible and enduring assets a company owns.

What brands can learn from Elvis

Last week, the Phoenix Studios team took a culture trip to step inside the legacy of Elvis.

Designing for a sustainable future with Dr. Leyla Acaroglu

Today, six of nine of our ‘planetary boundaries‘ for environmental self-regulation have been crossed.

from the journal

Birth, Renewal, Immortality: Building strong brands in different contexts

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