Insights

Featured insight
The 3 fastest growing restaurant brands
Britain's three fastest-growing restaurant brands courtesy of Lumina Intelligence. We read each through the 3 C's lens to uncover the ingredients for winning brand positioning.
Archive
13 articles
- 01
The role of brand in private equity success
Veb Anand, Partner
Veb Anand, Partner
Consultancy
10 min read
10 min read - 02
Brand in an age of retreat
Veb Anand, Partner
Veb Anand, Partner
Consultancy
10 min.
10 min. - 03
How to measure ROI on brand investment
Jonny Westcar, Partner
Jonny Westcar, Partner
Consultancy
5 min.
5 min. - 04
AI Brand Manager: The brand operating system
Jonny Westcar, Partner
Jonny Westcar, Partner
Consultancy
5 min.
5 min. - 05
Marking Time: A brief human history of mark making
Jonny Westcar, Partner
Jonny Westcar, Partner
Consultancy
5 min.
5 min. - 06
Designing for a sustainable future with Dr. Leyla Acaroglu
Jonny Westcar, Managing Partner
Jonny Westcar, Managing Partner
Consultancy
3 min.
3 min. - 07
What brands can learn from Elvis
Gemma Fulcher, Head of Client Services
Gemma Fulcher, Head of Client Services
Consultancy
5 min.
5 min. - 08
The process, power and pitfalls of brand naming
Staff Writer
Staff Writer
Consultancy
5 min.
5 min. - 09
Birth, Renewal, Immortality: Building strong brands in different contexts
Staff Writer
Staff Writer
Consultancy
7 min.
7 min. - 10
Using the 3 C's
Staff Writer
Staff Writer
Consultancy
7 min.
7 min. - 11
What the change in brand America means for America’s brands
Phoenix Studios
Phoenix Studios
Consultancy
5 min.
5 min. - 12
Creative craft in the age of AI with Anne Wilson
Staff Writer
Staff Writer
Consultancy
5 mins
5 mins - 13
Brand is back
Jonny Westcar, Partner
Jonny Westcar, Partner
Consultancy
3 mins
3 mins














