Nature crafted, artisan perfected
We partnered with Cesarin—an Italian specialist in semi-candied fruit and innovative processing techniques—to evolve its brand for a global B2B audience. Founded in 1920, today part of the IRCA Group, Cesarin combines a rich heritage of craftsmanship with advanced food technology, supplying premium ingredients to pastry chefs, chocolatiers, and food professionals worldwide. To support international growth, the brand needed a stronger, more unified identity that could express both its artisanal roots and its role as a creative partner in professional kitchens.
We developed a new brand strategy anchored in the idea: “Nature Created. Artisan Perfected.” This positioning captures the harmony between pure, high-quality fruit and the precision of expert processing—defining Cesarin as more than a supplier, but as a partner in culinary creativity. It also aligned the brand with IRCA Group’s broader ambitions while preserving what makes Cesarin distinct.
From this strategic foundation, we created a refined visual and verbal identity that brings modernity, confidence, and clarity to every brand expression. We established a warm yet professional tone of voice, along with a flexible design system that works seamlessly across media, product ranges and international markets. A complete packaging redesign brought greater coherence and premium appeal to B2B buyers, making the offer more legible, impactful, and future-ready. Photography was reimagined to showcase the vibrancy of the fruit and the craft of its application. With “Nature Created. Artisan Perfected.” as its north star, Cesarin is now positioned to grow on a global stage—bringing creativity, consistency, and craft to every collaboration.
Nature crafted, artisan perfected
We partnered with Cesarin—an Italian specialist in semi-candied fruit and innovative processing techniques—to evolve its brand for a global B2B audience. Founded in 1920, today part of the IRCA Group, Cesarin combines a rich heritage of craftsmanship with advanced food technology, supplying premium ingredients to pastry chefs, chocolatiers, and food professionals worldwide. To support international growth, the brand needed a stronger, more unified identity that could express both its artisanal roots and its role as a creative partner in professional kitchens.
We developed a new brand strategy anchored in the idea: “Nature Created. Artisan Perfected.” This positioning captures the harmony between pure, high-quality fruit and the precision of expert processing—defining Cesarin as more than a supplier, but as a partner in culinary creativity. It also aligned the brand with IRCA Group’s broader ambitions while preserving what makes Cesarin distinct.
From this strategic foundation, we created a refined visual and verbal identity that brings modernity, confidence, and clarity to every brand expression. We established a warm yet professional tone of voice, along with a flexible design system that works seamlessly across media, product ranges and international markets. A complete packaging redesign brought greater coherence and premium appeal to B2B buyers, making the offer more legible, impactful, and future-ready. Photography was reimagined to showcase the vibrancy of the fruit and the craft of its application. With “Nature Created. Artisan Perfected.” as its north star, Cesarin is now positioned to grow on a global stage—bringing creativity, consistency, and craft to every collaboration.
Nature crafted, artisan perfected
We partnered with Cesarin—an Italian specialist in semi-candied fruit and innovative processing techniques—to evolve its brand for a global B2B audience. Founded in 1920, today part of the IRCA Group, Cesarin combines a rich heritage of craftsmanship with advanced food technology, supplying premium ingredients to pastry chefs, chocolatiers, and food professionals worldwide. To support international growth, the brand needed a stronger, more unified identity that could express both its artisanal roots and its role as a creative partner in professional kitchens.
We developed a new brand strategy anchored in the idea: “Nature Created. Artisan Perfected.” This positioning captures the harmony between pure, high-quality fruit and the precision of expert processing—defining Cesarin as more than a supplier, but as a partner in culinary creativity. It also aligned the brand with IRCA Group’s broader ambitions while preserving what makes Cesarin distinct.
From this strategic foundation, we created a refined visual and verbal identity that brings modernity, confidence, and clarity to every brand expression. We established a warm yet professional tone of voice, along with a flexible design system that works seamlessly across media, product ranges and international markets. A complete packaging redesign brought greater coherence and premium appeal to B2B buyers, making the offer more legible, impactful, and future-ready. Photography was reimagined to showcase the vibrancy of the fruit and the craft of its application. With “Nature Created. Artisan Perfected.” as its north star, Cesarin is now positioned to grow on a global stage—bringing creativity, consistency, and craft to every collaboration.
