Financial Services

Norsta

Proactive partners for growth

Phoenix Studios partnered with C&H Stedman, a third-generation family accountancy firm, to deliver a bold transformation that would propel the business into its next phase of growth. With a new ambition to scale the business, the firm needed a new name, identity, and communications strategy that reflected its evolution from community-rooted accountants to trusted growth partners for ambitious business owners.

Guided by a new brand ideaProactive Partners for Growthwe developed a complete rebrand that included naming, brand identity, messaging, and a suite of applications to bring the new positioning to life. The new name, Norsta, was inspired by the concept of the North Star, representing direction, clarity, and ambition. It signals a clear shift in how the firm shows up to clientsconfident, contemporary, and growth-focused.

The visual identity combines professional simplicity with personality, using clean typography, optimistic colour accents, and warm, team-focused photography. We built a full brand system including a set of comprehensive applications. The communications framework and tone of voice reinforce the firms values: expert, straightforward, and energised by ambition. We also redesigned core templates, and developed practical brand guidelines to ensure consistency across all touchpoints. The result is a brand built for the future: strategic, straightforward, and full of momentum. Norsta now stands as the proactive partner for growthtrusted by family businesses, ambitious founders, and new clients beyond its traditional base.

Proactive partners for growth

Phoenix Studios partnered with C&H Stedman, a third-generation family accountancy firm, to deliver a bold transformation that would propel the business into its next phase of growth. With a new ambition to scale the business, the firm needed a new name, identity, and communications strategy that reflected its evolution from community-rooted accountants to trusted growth partners for ambitious business owners.

Guided by a new brand ideaProactive Partners for Growthwe developed a complete rebrand that included naming, brand identity, messaging, and a suite of applications to bring the new positioning to life. The new name, Norsta, was inspired by the concept of the North Star, representing direction, clarity, and ambition. It signals a clear shift in how the firm shows up to clientsconfident, contemporary, and growth-focused.

The visual identity combines professional simplicity with personality, using clean typography, optimistic colour accents, and warm, team-focused photography. We built a full brand system including a set of comprehensive applications. The communications framework and tone of voice reinforce the firms values: expert, straightforward, and energised by ambition. We also redesigned core templates, and developed practical brand guidelines to ensure consistency across all touchpoints. The result is a brand built for the future: strategic, straightforward, and full of momentum. Norsta now stands as the proactive partner for growthtrusted by family businesses, ambitious founders, and new clients beyond its traditional base.

Proactive partners for growth

Phoenix Studios partnered with C&H Stedman, a third-generation family accountancy firm, to deliver a bold transformation that would propel the business into its next phase of growth. With a new ambition to scale the business, the firm needed a new name, identity, and communications strategy that reflected its evolution from community-rooted accountants to trusted growth partners for ambitious business owners.

Guided by a new brand ideaProactive Partners for Growthwe developed a complete rebrand that included naming, brand identity, messaging, and a suite of applications to bring the new positioning to life. The new name, Norsta, was inspired by the concept of the North Star, representing direction, clarity, and ambition. It signals a clear shift in how the firm shows up to clientsconfident, contemporary, and growth-focused.

The visual identity combines professional simplicity with personality, using clean typography, optimistic colour accents, and warm, team-focused photography. We built a full brand system including a set of comprehensive applications. The communications framework and tone of voice reinforce the firms values: expert, straightforward, and energised by ambition. We also redesigned core templates, and developed practical brand guidelines to ensure consistency across all touchpoints. The result is a brand built for the future: strategic, straightforward, and full of momentum. Norsta now stands as the proactive partner for growthtrusted by family businesses, ambitious founders, and new clients beyond its traditional base.

Services

Services

Identity

Identity

Naming

Naming

Year

Year

2025

2025

Food & Beverage

IRCA Group

Food & Beverage

IRCA Group

Food & Beverage

IRCA Group

Energy

Merlin Power

Energy

Merlin Power

Energy

Merlin Power

Paper & Packaging

Servved

Paper & Packaging

Servved

Paper & Packaging

Servved

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025