Proactive partners for growth
Phoenix Studios partnered with C&H Stedman, a third-generation family accountancy firm, to deliver a bold transformation that would propel the business into its next phase of growth. With a new ambition to scale the business, the firm needed a new name, identity, and communications strategy that reflected its evolution from community-rooted accountants to trusted growth partners for ambitious business owners.
Guided by a new brand idea—“Proactive Partners for Growth”—we developed a complete rebrand that included naming, brand identity, messaging, and a suite of applications to bring the new positioning to life. The new name, Norsta, was inspired by the concept of the North Star, representing direction, clarity, and ambition. It signals a clear shift in how the firm shows up to clients—confident, contemporary, and growth focused.
The visual identity combines professional simplicity with personality, using clean typography, optimistic colour accents, and warm, team-focused photography. We built a full brand system including a set of comprehensive applications. The communications framework and tone of voice reinforce the firm’s values: expert, straightforward, and energised by ambition. We also redesigned core templates, and developed practical brand guidelines to ensure consistency across all touchpoints. The result is a brand built for the future: strategic, straightforward, and full of momentum. Norsta now stands as the proactive partner for growth, trusted by family businesses, ambitious founders, and new clients beyond its traditional base.
Proactive partners for growth
Phoenix Studios partnered with C&H Stedman, a third-generation family accountancy firm, to deliver a bold transformation that would propel the business into its next phase of growth. With a new ambition to scale the business, the firm needed a new name, identity, and communications strategy that reflected its evolution from community-rooted accountants to trusted growth partners for ambitious business owners.
Guided by a new brand idea—“Proactive Partners for Growth”—we developed a complete rebrand that included naming, brand identity, messaging, and a suite of applications to bring the new positioning to life. The new name, Norsta, was inspired by the concept of the North Star, representing direction, clarity, and ambition. It signals a clear shift in how the firm shows up to clients—confident, contemporary, and growth focused.
The visual identity combines professional simplicity with personality, using clean typography, optimistic colour accents, and warm, team-focused photography. We built a full brand system including a set of comprehensive applications. The communications framework and tone of voice reinforce the firm’s values: expert, straightforward, and energised by ambition. We also redesigned core templates, and developed practical brand guidelines to ensure consistency across all touchpoints. The result is a brand built for the future: strategic, straightforward, and full of momentum. Norsta now stands as the proactive partner for growth, trusted by family businesses, ambitious founders, and new clients beyond its traditional base.
Proactive partners for growth
Phoenix Studios partnered with C&H Stedman, a third-generation family accountancy firm, to deliver a bold transformation that would propel the business into its next phase of growth. With a new ambition to scale the business, the firm needed a new name, identity, and communications strategy that reflected its evolution from community-rooted accountants to trusted growth partners for ambitious business owners.
Guided by a new brand idea—“Proactive Partners for Growth”—we developed a complete rebrand that included naming, brand identity, messaging, and a suite of applications to bring the new positioning to life. The new name, Norsta, was inspired by the concept of the North Star, representing direction, clarity, and ambition. It signals a clear shift in how the firm shows up to clients—confident, contemporary, and growth focused.
The visual identity combines professional simplicity with personality, using clean typography, optimistic colour accents, and warm, team-focused photography. We built a full brand system including a set of comprehensive applications. The communications framework and tone of voice reinforce the firm’s values: expert, straightforward, and energised by ambition. We also redesigned core templates, and developed practical brand guidelines to ensure consistency across all touchpoints. The result is a brand built for the future: strategic, straightforward, and full of momentum. Norsta now stands as the proactive partner for growth, trusted by family businesses, ambitious founders, and new clients beyond its traditional base.
