Safety in the extreme
RegalTAGS is a global leader in specialist tagging and safety solutions, serving industries like energy and chemical manufacturing for over 40 years. Operating in 60 countries, the company sought expansion into the U.S. market amid a significant transformation in the industry. Traditional analogue tagging systems were being replaced by digital innovations, resulting in a more competitive environment. The sustainability imperative has the increased demand for advanced eco-friendly safety systems. These developments created a need for RegalTAGS to adapt while leveraging its proprietary manufacturing process, known for its resilience, durability, and sustainability—critical qualities in extreme industrial conditions.
Phoenix Studios developed a streamlined brand strategy to maintain RegalTAGS’ market leadership. We simplified the brand name to REGALTAG and adopted a masterbrand-led portfolio that unified various product lines under one recognizable banner. The brand concept, ‘Safety in the Extreme,’ highlights the company’s unwavering commitment to safety and the superior performance of REGALTAG products in high pressure environments. Positioned as the go-to solution for the most challenging conditions, REGALTAG focused on resilience, reliability, and responsiveness, emphasising the role of their safety solutions in protecting lives in critical industrial settings.
The new REGALTAG brand system features comprehensive guidelines and a refined storytelling approach that illustrates how their products perform in extreme conditions worldwide. We created a dedicated brand platform, showcasing real-world use cases of REGALTAG safety systems. Through stunning photography and AI-generated content, we reinforced the brand’s identity tied to resilience and durability. The product branding system was also enhanced, for greater consistency and impact. As a result, REGALTAG now has a distinct set of brand assets that communicate trust, innovation, and safety to their critical industrial markets.
Safety in the extreme
RegalTAGS is a global leader in specialist tagging and safety solutions, serving industries like energy and chemical manufacturing for over 40 years. Operating in 60 countries, the company sought expansion into the U.S. market amid a significant transformation in the industry. Traditional analogue tagging systems were being replaced by digital innovations, resulting in a more competitive environment. The sustainability imperative has the increased demand for advanced eco-friendly safety systems. These developments created a need for RegalTAGS to adapt while leveraging its proprietary manufacturing process, known for its resilience, durability, and sustainability—critical qualities in extreme industrial conditions.
Phoenix Studios developed a streamlined brand strategy to maintain RegalTAGS’ market leadership. We simplified the brand name to REGALTAG and adopted a masterbrand-led portfolio that unified various product lines under one recognizable banner. The brand concept, ‘Safety in the Extreme,’ highlights the company’s unwavering commitment to safety and the superior performance of REGALTAG products in high pressure environments. Positioned as the go-to solution for the most challenging conditions, REGALTAG focused on resilience, reliability, and responsiveness, emphasising the role of their safety solutions in protecting lives in critical industrial settings.
The new REGALTAG brand system features comprehensive guidelines and a refined storytelling approach that illustrates how their products perform in extreme conditions worldwide. We created a dedicated brand platform, showcasing real-world use cases of REGALTAG safety systems. Through stunning photography and AI-generated content, we reinforced the brand’s identity tied to resilience and durability. The product branding system was also enhanced, for greater consistency and impact. As a result, REGALTAG now has a distinct set of brand assets that communicate trust, innovation, and safety to their critical industrial markets.
Safety in the extreme
RegalTAGS is a global leader in specialist tagging and safety solutions, serving industries like energy and chemical manufacturing for over 40 years. Operating in 60 countries, the company sought expansion into the U.S. market amid a significant transformation in the industry. Traditional analogue tagging systems were being replaced by digital innovations, resulting in a more competitive environment. The sustainability imperative has the increased demand for advanced eco-friendly safety systems. These developments created a need for RegalTAGS to adapt while leveraging its proprietary manufacturing process, known for its resilience, durability, and sustainability—critical qualities in extreme industrial conditions.
Phoenix Studios developed a streamlined brand strategy to maintain RegalTAGS’ market leadership. We simplified the brand name to REGALTAG and adopted a masterbrand-led portfolio that unified various product lines under one recognizable banner. The brand concept, ‘Safety in the Extreme,’ highlights the company’s unwavering commitment to safety and the superior performance of REGALTAG products in high pressure environments. Positioned as the go-to solution for the most challenging conditions, REGALTAG focused on resilience, reliability, and responsiveness, emphasising the role of their safety solutions in protecting lives in critical industrial settings.
The new REGALTAG brand system features comprehensive guidelines and a refined storytelling approach that illustrates how their products perform in extreme conditions worldwide. We created a dedicated brand platform, showcasing real-world use cases of REGALTAG safety systems. Through stunning photography and AI-generated content, we reinforced the brand’s identity tied to resilience and durability. The product branding system was also enhanced, for greater consistency and impact. As a result, REGALTAG now has a distinct set of brand assets that communicate trust, innovation, and safety to their critical industrial markets.
