A journey of true discovery
Domori, celebrated for its commitment to fine, pure cacao, was acquired by IRCA Group with the ambition of expanding its presence in the B2B market while preserving its prestige in the D2C space. Known for vertical integration and artisanal craftsmanship, Domori faced the challenge of maintaining its premium positioning as it evolved into a brand that could resonate with both professional chefs and discerning consumers. The goal was to develop a unified brand strategy that spoke to both audiences by retaining a sense of exclusivity and refinement, while introducing clarity, accessibility, and inspiration across all touch-points.
The core positioning idea created, “A Journey of True Discovery,” captures Domori’s passion for sourcing and crafting the purest cacao experiences. It reinforces the brand as both an expert curator of rare cacao and a creative partner for professionals. The storytelling approach balances mystery, elegance, and sensory richness, inviting audiences into Domori’s world with a tone that feels both refined and approachable. A new visual identity and tone of voice were developed to elevate every brand interaction—across packaging, digital platforms and trade communication, whilst ensuring cohesion and recognition.
A comprehensive communications framework and expanded brand guidelines now support consistent application across channels, aligning the brand’s visual and verbal identity with its strategic intent. This work positions Domori as the benchmark in fine cacao for both B2B and D2C audiences—preserving its heritage while unlocking new potential. The brand now empowers chefs, artisans, and connoisseurs alike to explore cacao as a medium of true discovery and creative expression.
A journey of true discovery
Domori, celebrated for its commitment to fine, pure cacao, was acquired by IRCA Group with the ambition of expanding its presence in the B2B market while preserving its prestige in the D2C space. Known for vertical integration and artisanal craftsmanship, Domori faced the challenge of maintaining its premium positioning as it evolved into a brand that could resonate with both professional chefs and discerning consumers. The goal was to develop a unified brand strategy that spoke to both audiences by retaining a sense of exclusivity and refinement, while introducing clarity, accessibility, and inspiration across all touch-points.
The core positioning idea created, “A Journey of True Discovery,” captures Domori’s passion for sourcing and crafting the purest cacao experiences. It reinforces the brand as both an expert curator of rare cacao and a creative partner for professionals. The storytelling approach balances mystery, elegance, and sensory richness, inviting audiences into Domori’s world with a tone that feels both refined and approachable. A new visual identity and tone of voice were developed to elevate every brand interaction—across packaging, digital platforms and trade communication, whilst ensuring cohesion and recognition.
A comprehensive communications framework and expanded brand guidelines now support consistent application across channels, aligning the brand’s visual and verbal identity with its strategic intent. This work positions Domori as the benchmark in fine cacao for both B2B and D2C audiences—preserving its heritage while unlocking new potential. The brand now empowers chefs, artisans, and connoisseurs alike to explore cacao as a medium of true discovery and creative expression.
A journey of true discovery
Domori, celebrated for its commitment to fine, pure cacao, was acquired by IRCA Group with the ambition of expanding its presence in the B2B market while preserving its prestige in the D2C space. Known for vertical integration and artisanal craftsmanship, Domori faced the challenge of maintaining its premium positioning as it evolved into a brand that could resonate with both professional chefs and discerning consumers. The goal was to develop a unified brand strategy that spoke to both audiences by retaining a sense of exclusivity and refinement, while introducing clarity, accessibility, and inspiration across all touch-points.
The core positioning idea created, “A Journey of True Discovery,” captures Domori’s passion for sourcing and crafting the purest cacao experiences. It reinforces the brand as both an expert curator of rare cacao and a creative partner for professionals. The storytelling approach balances mystery, elegance, and sensory richness, inviting audiences into Domori’s world with a tone that feels both refined and approachable. A new visual identity and tone of voice were developed to elevate every brand interaction—across packaging, digital platforms and trade communication, whilst ensuring cohesion and recognition.
A comprehensive communications framework and expanded brand guidelines now support consistent application across channels, aligning the brand’s visual and verbal identity with its strategic intent. This work positions Domori as the benchmark in fine cacao for both B2B and D2C audiences—preserving its heritage while unlocking new potential. The brand now empowers chefs, artisans, and connoisseurs alike to explore cacao as a medium of true discovery and creative expression.
