Redefining energy transition
The World Energy Congress is the world’s most influential energy event, convened by the World Energy Council to shape the future of global energy. With over a century of legacy, the Congress faced the challenge of evolving its brand to reflect its growing scale, influence, and role in an increasingly complex energy transition. It needed a visual and verbal identity that balanced tradition with forward-looking ambition—one that could speak to diverse global audiences while remaining distinctly aligned with the World Energy Council’s mission.
To meet this need, Phoenix Studios developed a strategic and scalable brand system, designed to reinforce the Congress’s role as a platform for global dialogue and action. The refreshed identity highlights collaboration, innovation, and leadership, clarifying the Congress’s positioning within the wider Council ecosystem. The brand was crafted to resonate with an international audience of policymakers, industry leaders, and innovators—ensuring it felt inclusive, adaptable, and relevant across geographies and formats.
The resulting brand system is both cohesive and flexible, maintaining consistency across event materials, digital channels, and stakeholder communications while allowing for adaptation over time for annual Congresses. A refined tone of voice and messaging framework clearly communicates the Congress’s vision and leadership in energy transition discussions. With comprehensive guidelines and a future-ready identity, the World Energy Congress is now equipped to strengthen its global presence, engage key audiences, and continue shaping the energy conversation on a world stage—positioning itself as a hallmark event, and as a powerful force in the future of energy.
Redefining energy transition
The World Energy Congress is the world’s most influential energy event, convened by the World Energy Council to shape the future of global energy. With over a century of legacy, the Congress faced the challenge of evolving its brand to reflect its growing scale, influence, and role in an increasingly complex energy transition. It needed a visual and verbal identity that balanced tradition with forward-looking ambition—one that could speak to diverse global audiences while remaining distinctly aligned with the World Energy Council’s mission.
To meet this need, Phoenix Studios developed a strategic and scalable brand system, designed to reinforce the Congress’s role as a platform for global dialogue and action. The refreshed identity highlights collaboration, innovation, and leadership, clarifying the Congress’s positioning within the wider Council ecosystem. The brand was crafted to resonate with an international audience of policymakers, industry leaders, and innovators—ensuring it felt inclusive, adaptable, and relevant across geographies and formats.
The resulting brand system is both cohesive and flexible, maintaining consistency across event materials, digital channels, and stakeholder communications while allowing for adaptation over time for annual Congresses. A refined tone of voice and messaging framework clearly communicates the Congress’s vision and leadership in energy transition discussions. With comprehensive guidelines and a future-ready identity, the World Energy Congress is now equipped to strengthen its global presence, engage key audiences, and continue shaping the energy conversation on a world stage—positioning itself as a hallmark event, and as a powerful force in the future of energy.
Redefining energy transition
The World Energy Congress is the world’s most influential energy event, convened by the World Energy Council to shape the future of global energy. With over a century of legacy, the Congress faced the challenge of evolving its brand to reflect its growing scale, influence, and role in an increasingly complex energy transition. It needed a visual and verbal identity that balanced tradition with forward-looking ambition—one that could speak to diverse global audiences while remaining distinctly aligned with the World Energy Council’s mission.
To meet this need, Phoenix Studios developed a strategic and scalable brand system, designed to reinforce the Congress’s role as a platform for global dialogue and action. The refreshed identity highlights collaboration, innovation, and leadership, clarifying the Congress’s positioning within the wider Council ecosystem. The brand was crafted to resonate with an international audience of policymakers, industry leaders, and innovators—ensuring it felt inclusive, adaptable, and relevant across geographies and formats.
The resulting brand system is both cohesive and flexible, maintaining consistency across event materials, digital channels, and stakeholder communications while allowing for adaptation over time for annual Congresses. A refined tone of voice and messaging framework clearly communicates the Congress’s vision and leadership in energy transition discussions. With comprehensive guidelines and a future-ready identity, the World Energy Congress is now equipped to strengthen its global presence, engage key audiences, and continue shaping the energy conversation on a world stage—positioning itself as a hallmark event, and as a powerful force in the future of energy.
