Food & Beverage

Rokit

Introducing wellness mixology

Rokit Health creates coffee pods and teas with functional health benefitsfrom vitamins and CBD to turmeric and matcha. Initially rooted in health food stores and a D2C model for health-conscious customers, the brand had strong foundations. Phoenix Studios helped Rokit tap into the broader wellness movement, identifying a demand space at the intersection of health, taste, and conveniencedesigned to appeal to a new wave of coffee drinkers seeking wellness without compromising the coffee experience.

We streamlined the name to Rokit and repositioned the brand within an emerging growth segment, built on the promise: Give life a Rokit. To protect the brands unique story and functional edge, we introduced the supporting claim: Its All in the Blend.

We transformed the visual identity with bold colour, a contemporary, informal design language, and a tone that delivers an energising sense of wellness. The design system, including dynamic iconography, flexes the idea of Wellness Mixology across an expanding product rangeopening the door to innovations like ready-to-drink iced coffee for the convenience market. Premium, youthful photography keeps wellness front and centre, elevating the everyday coffee ritual. Today, Rokit is stocked in most of the UKs major supermarket chains.

.#givelifearokit

Introducing wellness mixology

Rokit Health creates coffee pods and teas with functional health benefitsfrom vitamins and CBD to turmeric and matcha. Initially rooted in health food stores and a D2C model for health-conscious customers, the brand had strong foundations. Phoenix Studios helped Rokit tap into the broader wellness movement, identifying a demand space at the intersection of health, taste, and conveniencedesigned to appeal to a new wave of coffee drinkers seeking wellness without compromising the coffee experience.

We streamlined the name to Rokit and repositioned the brand within an emerging growth segment, built on the promise: Give life a Rokit. To protect the brands unique story and functional edge, we introduced the supporting claim: Its All in the Blend.

We transformed the visual identity with bold colour, a contemporary, informal design language, and a tone that delivers an energising sense of wellness. The design system, including dynamic iconography, flexes the idea of Wellness Mixology across an expanding product rangeopening the door to innovations like ready-to-drink iced coffee for the convenience market. Premium, youthful photography keeps wellness front and centre, elevating the everyday coffee ritual. Today, Rokit is stocked in most of the UKs major supermarket chains.

.#givelifearokit

Introducing wellness mixology

Rokit Health creates coffee pods and teas with functional health benefitsfrom vitamins and CBD to turmeric and matcha. Initially rooted in health food stores and a D2C model for health-conscious customers, the brand had strong foundations. Phoenix Studios helped Rokit tap into the broader wellness movement, identifying a demand space at the intersection of health, taste, and conveniencedesigned to appeal to a new wave of coffee drinkers seeking wellness without compromising the coffee experience.

We streamlined the name to Rokit and repositioned the brand within an emerging growth segment, built on the promise: Give life a Rokit. To protect the brands unique story and functional edge, we introduced the supporting claim: Its All in the Blend.

We transformed the visual identity with bold colour, a contemporary, informal design language, and a tone that delivers an energising sense of wellness. The design system, including dynamic iconography, flexes the idea of Wellness Mixology across an expanding product rangeopening the door to innovations like ready-to-drink iced coffee for the convenience market. Premium, youthful photography keeps wellness front and centre, elevating the everyday coffee ritual. Today, Rokit is stocked in most of the UKs major supermarket chains.

.#givelifearokit

Services

Services

Strategy

Strategy

Identity

Identity

Year

Year

2023

2023

Food & Beverage

Ecatering

Food & Beverage

Ecatering

Food & Beverage

Ecatering

Real Estate

Thirty High

Real Estate

Thirty High

Real Estate

Thirty High

Industrial Safety

REGALTAG

Industrial Safety

REGALTAG

Industrial Safety

REGALTAG

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© Phoenix Studios 2025

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025

Stay in touch. Subscribe to our updates.

© Phoenix Studios 2025