Introducing wellness mixology
Rokit Health creates coffee pods and teas with functional health benefits—from vitamins and CBD to turmeric and matcha. Initially rooted in health food stores and a D2C model for health-conscious customers, the brand had strong foundations. Phoenix Studios helped Rokit tap into the broader wellness movement, identifying a demand space at the intersection of health, taste, and convenience—designed to appeal to a new wave of coffee drinkers seeking wellness without compromising the coffee experience.
We streamlined the name to ‘Rokit’ and repositioned the brand within an emerging growth segment, built on the promise: ‘Give life a Rokit.’ To protect the brand’s unique story and functional edge, we introduced the supporting claim: ‘It’s All in the Blend’.
We transformed the visual identity with bold colour, a contemporary, informal design language, and a tone that delivers an energising sense of wellness. The design system, including dynamic iconography, flexes the idea of Wellness Mixology across an expanding product range—opening the door to innovations like ready-to-drink iced coffee for the convenience market. Premium, youthful photography keeps wellness front and centre, elevating the everyday coffee ritual. Today, Rokit is stocked in most of the UK’s major supermarket chains.
Introducing wellness mixology
Rokit Health creates coffee pods and teas with functional health benefits—from vitamins and CBD to turmeric and matcha. Initially rooted in health food stores and a D2C model for health-conscious customers, the brand had strong foundations. Phoenix Studios helped Rokit tap into the broader wellness movement, identifying a demand space at the intersection of health, taste, and convenience—designed to appeal to a new wave of coffee drinkers seeking wellness without compromising the coffee experience.
We streamlined the name to ‘Rokit’ and repositioned the brand within an emerging growth segment, built on the promise: ‘Give life a Rokit.’ To protect the brand’s unique story and functional edge, we introduced the supporting claim: ‘It’s All in the Blend’.
We transformed the visual identity with bold colour, a contemporary, informal design language, and a tone that delivers an energising sense of wellness. The design system, including dynamic iconography, flexes the idea of Wellness Mixology across an expanding product range—opening the door to innovations like ready-to-drink iced coffee for the convenience market. Premium, youthful photography keeps wellness front and centre, elevating the everyday coffee ritual. Today, Rokit is stocked in most of the UK’s major supermarket chains.
Introducing wellness mixology
Rokit Health creates coffee pods and teas with functional health benefits—from vitamins and CBD to turmeric and matcha. Initially rooted in health food stores and a D2C model for health-conscious customers, the brand had strong foundations. Phoenix Studios helped Rokit tap into the broader wellness movement, identifying a demand space at the intersection of health, taste, and convenience—designed to appeal to a new wave of coffee drinkers seeking wellness without compromising the coffee experience.
We streamlined the name to ‘Rokit’ and repositioned the brand within an emerging growth segment, built on the promise: ‘Give life a Rokit.’ To protect the brand’s unique story and functional edge, we introduced the supporting claim: ‘It’s All in the Blend’.
We transformed the visual identity with bold colour, a contemporary, informal design language, and a tone that delivers an energising sense of wellness. The design system, including dynamic iconography, flexes the idea of Wellness Mixology across an expanding product range—opening the door to innovations like ready-to-drink iced coffee for the convenience market. Premium, youthful photography keeps wellness front and centre, elevating the everyday coffee ritual. Today, Rokit is stocked in most of the UK’s major supermarket chains.
