The value of certainty
Currie & Brown is a leading cost management, project management and advisory solutions company. With more than 100 years of heritage, 2,000+ employees and over 60 offices worldwide, it plays a vital role in delivering some of the world’s most complex projects. Despite this scale and reputation, the brand lacked a distinctive positioning in a crowded professional services market. Its identity was dated, its narrative too generic, and its governance tools insufficient to support consistent and efficient marketing across global teams. To unlock its next phase of growth, Currie & Brown needed a unifying idea that would cut through, inspire employees, and provide a scalable platform for expansion.
We undertook extensive research with clients, competitors and employees across multiple markets to uncover Currie & Brown’s distinctive strengths. What emerged was a clear truth: the company’s ability to bring clarity, confidence and control in the face of complexity. This insight became the foundation of a new brand idea, The Value of Certainty — a proposition that reframed the firm’s role in helping clients move forward with assurance. More than a positioning statement, it provided the organising principle for brand strategy and communications, and became the platform for new thought leadership initiatives such as the Construction Certainty Index and a global content partnership with the Financial Times.
To embed this idea, we revitalised the identity and design system, modernising the brand while respecting its heritage. A comprehensive suite of assets and governance tools was developed, including an AI-powered brand manager to drive consistency and efficiency worldwide. A series of launch films introduced the new identity, the leadership vision and the thought leadership platform, aligning global teams internally and signalling transformation externally. The impact was immediate: over 340 media pieces, a 193% increase in website users and record engagement on LinkedIn. With clear KPIs in place, stronger internal alignment and tools to maximise brand investment, Currie & Brown now has a distinctive and scalable platform to compete with confidence and grow.
The value of certainty
Currie & Brown is a leading cost management, project management and advisory solutions company. With more than 100 years of heritage, 2,000+ employees and over 60 offices worldwide, it plays a vital role in delivering some of the world’s most complex projects. Despite this scale and reputation, the brand lacked a distinctive positioning in a crowded professional services market. Its identity was dated, its narrative too generic, and its governance tools insufficient to support consistent and efficient marketing across global teams. To unlock its next phase of growth, Currie & Brown needed a unifying idea that would cut through, inspire employees, and provide a scalable platform for expansion.
We undertook extensive research with clients, competitors and employees across multiple markets to uncover Currie & Brown’s distinctive strengths. What emerged was a clear truth: the company’s ability to bring clarity, confidence and control in the face of complexity. This insight became the foundation of a new brand idea, The Value of Certainty — a proposition that reframed the firm’s role in helping clients move forward with assurance. More than a positioning statement, it provided the organising principle for brand strategy and communications, and became the platform for new thought leadership initiatives such as the Construction Certainty Index and a global content partnership with the Financial Times.
To embed this idea, we revitalised the identity and design system, modernising the brand while respecting its heritage. A comprehensive suite of assets and governance tools was developed, including an AI-powered brand manager to drive consistency and efficiency worldwide. A series of launch films introduced the new identity, the leadership vision and the thought leadership platform, aligning global teams internally and signalling transformation externally. The impact was immediate: over 340 media pieces, a 193% increase in website users and record engagement on LinkedIn. With clear KPIs in place, stronger internal alignment and tools to maximise brand investment, Currie & Brown now has a distinctive and scalable platform to compete with confidence and grow.
The value of certainty
Currie & Brown is a leading cost management, project management and advisory solutions company. With more than 100 years of heritage, 2,000+ employees and over 60 offices worldwide, it plays a vital role in delivering some of the world’s most complex projects. Despite this scale and reputation, the brand lacked a distinctive positioning in a crowded professional services market. Its identity was dated, its narrative too generic, and its governance tools insufficient to support consistent and efficient marketing across global teams. To unlock its next phase of growth, Currie & Brown needed a unifying idea that would cut through, inspire employees, and provide a scalable platform for expansion.
We undertook extensive research with clients, competitors and employees across multiple markets to uncover Currie & Brown’s distinctive strengths. What emerged was a clear truth: the company’s ability to bring clarity, confidence and control in the face of complexity. This insight became the foundation of a new brand idea, The Value of Certainty — a proposition that reframed the firm’s role in helping clients move forward with assurance. More than a positioning statement, it provided the organising principle for brand strategy and communications, and became the platform for new thought leadership initiatives such as the Construction Certainty Index and a global content partnership with the Financial Times.
To embed this idea, we revitalised the identity and design system, modernising the brand while respecting its heritage. A comprehensive suite of assets and governance tools was developed, including an AI-powered brand manager to drive consistency and efficiency worldwide. A series of launch films introduced the new identity, the leadership vision and the thought leadership platform, aligning global teams internally and signalling transformation externally. The impact was immediate: over 340 media pieces, a 193% increase in website users and record engagement on LinkedIn. With clear KPIs in place, stronger internal alignment and tools to maximise brand investment, Currie & Brown now has a distinctive and scalable platform to compete with confidence and grow.
